Cofounding The Right Way
Cofounder Agreements & Equity splits:
7 Steps to Build, Motivate & Keep the Right Team
Two-thirds of startups fail because of disagreements between founders.
Great cofounder teams build great companies—but two-thirds of startups fail because founders fall out. Cofounding The Right Way is for founders who want to avoid that risk and build teams that last. If you’ve ever questioned whether a cofounder is the right match, worried about equity fairness, or felt your team’s structure leaves gaps, this book guides you through every challenge.
It brings order to chaos with a complete 7-step Cofounding System: find the right cofounder(s), test the fit with cofounder dating, align expectations, define roles, split equity fairly (including dynamic, contribution-based models that are future-proof), and set it all down in a professional agreement. Practical, proven, and founder-tested—it helps you prevent conflict and build a resilient, high-performing team from day one.
Who This Book Is For?
First-time founders who want a safe, proven roadmap to build strong cofounder teams.
Serial entrepreneurs who know the cost of a bad cofounder breakup—and want to avoid repeating it.
Founders in struggling teams who need practical tools to fix alignment, roles, and equity splits.
Investors, advisors, and incubators who require a reliable framework to evaluate and support cofounder teams.
This Book Helps You to:
Decide if you even need a cofounder—and avoid costly partnerships in case you dont need one
Identify the right cofounder by matching skills, values, and vision.
Test the partnership with practical structured cofounder dating before you commit.
Define roles and responsibilities clearly, so your team stays aligned on who does what.
Split equity the smart way—covering fixed vs. dynamic models, vesting, cliffs, and contribution-based tools like Slicing Pie.
Know what you need to have in a professional cofounder agreement that locks in fairness, alignment, and clarity from day one.
Keep your team motivated long-term with systems that align incentives and prevent burnout or fallout.
Successfully used by many:
The 7 Steps System to Cofounding Success
Building a great cofounding team isn't simple or easy. But, there are seven steps required to build cofounding teams that win and last.
This book will take you through these steps, one simple step at a time.
The result: a resilient, high-performing cofounder team that lasts—so you can focus on building the business instead of fixing conflicts.
