Our clients are typically responsible and aware cofounders, investors and startups ecosystem organisations - from incubators, accelerators to know-how platforms. The one thing they have in common is that they know how powerful business partnerships are, but also that it requires knowledge, attention and effort to make them work.
Majority of our clients find us after they experienced - in some shape or form - difficulties in their previous or existing partnerships. So they know that things can go very wrong and want to prevent similar situations in the future. Some of our clients understand that it is cheaper to learn from the mistakes of others - and come to us at the start.
In whichever stage you are - if you have questions about your future or existing business partnership - we can help you. Have a look what others say about working with us.
What they say about us
“Jana gave an excellent lecture and workshop for the EPFL Master’s course on Entrepreneurship and New Venture Strategy. She captured and maintained our students interest using relevant examples from current events, and made a compelling case for why taking care to establish clear expectations and working relations between earl-stage co-founders is critical for startups. Clearly, it doesn’t matter how blue the market is or how powerful the technology is or how welcoming a co-working space is, if, in the end the startup fails due to miscommunication and personal conflicts between founders. She went through a couple of techniques to approach tough issues such as role and equity allocation between co-founders, and implications for equity fundraising from VCs and angels. I wholeheartedly recommend Jana’s practical and thoughtful course.”
“The cofounding workshop really helped us to ask the critical questions we needed to ask and form a cofounding agreement that minimized the risk of conflict and fall out. It also aligned us with core principles and is a critical part of our business and new people coming aboard. I would highly recommend any startup to go through this process with Jana – in fact I would say it is a must for any startup.”
It was my absolute pleasure working together with Jana. She helped me to set my newly founded company on a right foot from the legal perspective, moreover she gave me valuable advices as a small business owner. She understood immediately what I needed to kick off my business and mitigate unnecessary risks.
I really appreciate that Jana went for the extra mile, shared her personal experience and asked the right questions to make me think from a different angel.
She helped me align my future vision to my business structure. After our work I felt I’m ready to rock because I’m covered. I’m looking very much forward for our next engagement.
“The cofounding journey with Jana helped us in really defining what it looked like to form a cofounding team in a fair and legally binding way. We got the clarity and the framework to go where we needed to. There was a strong confidence that everything was fair for each team member. In the challenging high growth phase, when you are going 100 miles an hour, there is a lot that competes for your resources and attention. We all understood the importance of having our cofounding agreement in place. Having a scheduled process helped us to make it happen! Now we are in a great place with enhanced trust, respect and honesty. The cofounding methodology helped us to discuss all potentially sensitive issues, thing through scenarios. We appreciated the benefit of a neutral guidance with lot of experience and clear and transparent communication on - for a non-expert - very complex issues.”
“We were in the process of founding a company and needed outside expertise - non partisan input to move us to the finish line of having a “legal entity” / founding a company.
We needed to finalize the documentation and having a facilitated conversation around what we were stepping into together. We were a very diverse team regarding experience and even for two smart asses like me and Kristian who have tried it multiple times before the cofounder package process and inputs were highly valuable.
It provided us with safety and a space for conversation. Jana immediately made the conversation more relevant than most people we have worked with, clearly based on her experience. Delivered as promised, on time and structured. Thank you for that.”
"Jana gave two workshops on co-founding and business partnerships within the framework of the SINGA Factory startup program. Working with Jana was a real pleasure for both the participants of the SINGA Factory and the SINGA team. Jana's thoughtfully planned and delivered practical workshops with invaluable insights into "co-founding the right way" - something that all entrepreneurs should think about! Jana is an incredibly professional, empathetic and hands-on coach and an expert in her field. We cannot wait to work with her again!"
“We did the cofounder journey with Jana early on in our cofounding process - in an early trial stage. Utilising the dynamic equity split solution helped us through the challenging process in the early stages and also later on with other parties. The tool is objective and provides a good framework to the equity split process as well as a meaningful way how to measure individual contributions. We are now in a strong partnership with aligned and validated values and more consciousness around the cofounding topics.”
‘Jana Nevrlka has a pragmatic and smart approach to initiate a thriving management structure to take a business idea to fly.
Jana’s cofounding program is convincing that’s why I invited her to lead an intense workshop with our 2/3year BSM* Students. The outcome of the workshop was impressive and the students feedback was very positive. A rewarding experience.’
“Having been actively involved in a range of co-founding scenarios, I have seen just how many pitfalls exist in this critical part of launching a new venture. Jana is the first expert to bring practical approaches to the challenges of co-founding a startup in Switzerland. Her course is a must for any entrepreneur, whether new or experienced, who wants to have better outcomes when co-founding a business with partners.”
The work we did as a Human&Kind cofounding team as part of the Cofounder Package brought important conversations within the team around goals, structure and roles. It opened up for us getting a deeper understanding of the company's purpose. I would highly recommend others to look into their shareholder agreement from the very beginning, because it's a crucial exchange and getting different uncomfortable scenarios talked through before they actually would happen brings a lot of clarity and safety into the group of partners.
“As a start-up coach who encounters the sensitive subject of equity splits often, it was amazing to see Jana navigated this touchy subject. She conducted a masterful interactive workshop with the F10 start-ups that gave the teams a framework to deliver on an investment agreement.”
"I very much enjoyed Jana's session on equity split for startups. It was not only informative on a theoretical level but full of practical insights and best practice examples coming from Jana's personal experience as a founder and the large pool of entrepreneurs in her network. One advice that really stuck with me is that even though for co-founders it might come naturally to split the pie equally among founders, this might raise doubts in potential investors later on, who might get the impression that you as a team do not feel comfortable facing tough discussions and decisions within team."
"I find the Cofounding Masterclass for the F10 Accelerator by Jana great & extremely useful."
“Having professionals that have been in the same situation as we are right now – being founders themselves was very important for us. The Cofounding team is able to understand your needs and address them in the most effective way.”
“The Cofounding equity split masterclass presented during the Kickstart accelerator program was very informative, well presented, plus really enjoyable to attend. The masterclass disected the equity splitting in a clear and concise manner and covered a broad range of material in a very interactive manner. This format gave a really clear understanding of what is usually a complex subject matter.
I have learned so and already started to use some of the strategies within my own organisation. Thank you.”
"I got a chance to attend the session on Equity splitting & Co-founding.
Being an entrepreneur, i found the explanations and practical advice on equity splits and set up of the cofounding team very useful. Those sessions really helped us to understand the right methods and approaches to work towards mutual agreements with partners.
Our team already started to implement the methods shared during the sessions in our company as a first step :)
“Jana is extremely knowledgeable in holistic legal and business advice for structuring startup teams. We had a breakthrough using her legal negotiations skills with external companies. Jana specializes in dynamic equity split – ideal solution for early stage bootstrapped startups, where she helped us to understand what is required to build a stable team and what do we need to do to implement a fair and stable equity split.”
“The Cofounding team has successfully supported me in my business through strategic planning and mentoring. The team were extremely competent and with their experience, together focused on my individual needs. It is seldom one collaborates on a business level where you are truly listened to and professionally guided.”
“During our meeting the Cofounding team was able to quickly understand the complexity of our project and give insights into how we could move forward while creating a fair equity split. Jana broke down complex ideas into actionable insights we could use immediately. Jana is sharp, insightful, knows how to ask the right questions to take the conversation where it needs to go. I would describe her style as direct with love. If you are a starting company thinking how to make sure everyone in the founding team is treated fairly, you do need to talk with Jana.”